Business Needs
- Product profiling
- Product development
- Product performance
- Market segmentation
- Brand awareness
- Usage and attitudes
Scientific Sensory
- Trained panel
- Sensory profiling
- Leaf varietal monitoring and differentiation
- White space identification
- Quality control
- Cannabis specific methodology
Consumer Sensory
- Liking and preference
- Concept/product fit
- Product optimization
- Functionality/usability
- Leaf, oil and edibles
- Sensory, functional & emotional attributes
- Competitive benchmarking
Additional Insight
- Packaging design and function
- Brand evaluation
- Segmentation
- Target identification
- Demographic dynamics
- Pricing
- Time Intervals