The legal entry of cannabis to the recreational consumer market in Canada and certain US states has opened up a huge new segment proving to be ripe with innovation, category expansion, and new products galore. Within the CPG world, sensory testing is an established research method to provide confidence when launching new products or changing […]
Cannabis Product Testing 101: Some Key Definitions
Quantitative Product Testing: survey-based testing involving sensory evaluation, liking, purchase intent and other measures as required Products are evaluated in rotation to remove order bias Can be any of: blind, branded, new or existing products/ideas Qualitative Product Testing: discussion-based evaluations that are moderator-led to understand beyond the survey measures Online or in-person, with a few […]