At Virescent we believe that cannabis products require the application of expertise derived from years of conducting research across many categories, but in its own unique way.

From cannabis flower to oils and topicals and cannabis infused edibles, beverages and functional products, consumer sensory testing is required to validate product performance, profile sensory characteristics, benchmark competitors, and ensure quality control.

Attributes involving sensory, functionality, and hedonic responses to cannabis and cannabis products require customized sensory evaluation, market research and consumer product testing tools, and a standardized, licensed approach to testing.

Producers, retailers and marketers not only need to know how to effectively communicate their product and brand attributes to their target audience,  but also how to measure their products’ success in the marketplace, benchmark against competitors, and design and develop new cannabis (THC and CBD), or hemp strains and products that will meet new and evolving consumer needs.